Adoption Measurement: The Pulse of your Product!


I wanted to share a couple of articles that I recently read about Product Adoption. This topic is something fascinating and is a MUST if you work as a Product Manager. My thinking about Product Adoption evolved over the past 15 years: from a simple metric to monitor to a more complex analysis that combines quantitative and qualitative info about users/consumers.


Metrics

Metrics are numbers or measurements that describe what’s going on with your product. They can also be called KPIs (Key Performance Indicators) and can be very different on the type of Product Management your are leading (internal, consumer, B2B).


Why Adoption?

If you are leading a team that implements products or iterations of products on a regular basis, the measure of adoption should always be something to include as part of the objectives and key results (OKRs) in your Product Management Journey. Indeed, a product manager should see adoption as the pulse of how your product succeeds or fails over the months. It can provide you insights on how to adjust some of your product iterations by combining metrics like usage, time spent… This also needs to be associated with surveys/interviews to understand more the sentiment that the product generates on the users/consumers.

Depending on what king of products you are developing, you can also come up with some other considerations. As an example, if you are an internal product manager (interacts a lot with the salespeople at their own company), you might want to associate you product adoption measurement to correlation of performance of the sales people.


Articles

User guiding BlogA guide to Product Adoption: Everything you need to know

Heap: The elements of product adoption success metrics

Interaction Design Foundation: What is product Adoption?

BIT.AI Blog: What is Product Adoption & How to do it Right?

Interaction Design Foundation: Why You May Be Looking at Product Adoption All Wrong

Pendo: Let’s improve the world’s experience with software

Published by ThinkerSQuid

Founder of The ThinkerSQuid - A blog to learn and share for everyone

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: